ARROUND 2018-02-27 – 2018-05-01
ARROUND is a breakthrough communication platform and advertising network in booming augmented reality. It provides users with an attractive personalized world, advertisers with a new sales channel, and AR-developers with a huge market for their software and hardware.
ARROUND is a breakthrough communication platform that gives its users a beautiful personalized digital world, advertisers – a new efficient promotion channel and AR-developers – a vast sales market for their software and hardware.
According to the Juniper Research and Goldman Sachs analysts, the augmented reality market will grow by 20-100 times in the next 5 years up to 115 bn USD in 2020.
The AR technologies are expected to become the communications medium for the next generation after the smartphone and thus to become the basis of the future mobile advertising market.
The ARROUND app is a free cross-platform multi-user software that will allow smartphone users to see augmented reality objects and interact with them, as well as communicate with each other.
For the users, the ARROUND is a unique platform for communications and entertainment in augmented reality. Platform infrastructure that utilizes the blockchain technology is designed for the development and sales of goods, services, information and advertising using the decentralized economy principles.
For the developers and advertisers, the ARROUND platform is an innovative partnership network in the field of AR and a new mobile advertising channel with unique characteristics.
For advertisers, initially we will develop three generic AR-solutions: for retail stores, shopping malls and mass events. We will actively involve advertising and creative agencies in providing similar services within our platform.
Initial idea to create a communication platform based on augmented reality
Presentation of idea and feedback
Optimization of the project’s business concept
Technical specification of the project
First major partner, A.V.E. which runs the biggest pharmacy network in Russia
Investment into the development of MVP
Release mobile app on iOS and Android
Launch advertising campaigns with new partners, 36.6 and the Atrium shopping center
Release of the alpha version, seed the the platform with content and open the doors to targeted users
Port ARROUND to Augmented Reality Glasses ODG and Microsoft HoloLens
Engage advertising agencies on the platform
Запуск рекламных компаний с крупными аптечными сетями в Европе
Develop self-service module for ad agencies to build their own AR content
The first auction in the secondary market for the sale of advertising space inside the platform
Launch of SDK, attracting third-party developers to the platform
Launch of a pilot project with a partner in the US
Expansion to new markets: China, Japan, Korea, Europe